A2P messaging, explained.
Plain-language guides to 10DLC, toll-free verification and the fields that trip people up. No account needed.
What is A2P 10DLC?
What the registration is, who reviews it, and why business texting in the US now requires it.
Read guideBrand vs. campaign registration
The two halves of 10DLC, what each asks for, and how they connect to your phone numbers.
Coming soonWriting a campaign description that passes
Who you are, who you text, and why — in two or three sentences a reviewer can verify.
Coming soonSample messages reviewers accept
Brand name, on-topic content and opt-out language. With examples by use case.
Coming soonDescribing your opt-in flow
How to write a message flow that points to something public and checkable.
Coming soonPrivacy policy language for SMS
The clause most reviewers look for, where it goes, and what it has to say.
Coming soonWhy campaigns get rejected
The most common reasons, what they mean in plain English, and how to fix each one.
Coming soonSole proprietor registration
Registering without a tax ID: what changes, and the limits that come with it.
Coming soonToll-free verification vs. 10DLC
Two routes to compliant business texting, and how to choose between them.
Coming soonRather skip the reading?
Answer a short intake and get every field written for your business.